To help Ukraine, business should stay out of Russia - New Leadership Playbook

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To help Ukraine, business should stay out of Russia


The B Team


April 22, 2022

Business has a role to play in raising the entry hurdles to unprovoked armed conflict so that no country dares take the chance again.

—The B Team

Business leaders aim for their companies to prosper, but we mustn’t forget the order of things. Peace promotes stability. Stability makes space for opportunity. Opportunity builds prosperity.

Now is not the time for neutrality. Russia’s invasion is unprovoked and unacceptable. Evidence of atrocities committed by Russian troops on Ukrainian civilians, including women and children, is mounting.

We believe in a society that safeguards basic rights, upholds the rules-based international order and embraces our common humanity. Russia’s actions threaten this kind of society.

We value humanity; human lives are being destroyed. We value freedom; Russia’s actions threaten freedom everywhere. We value opportunity and shared prosperity; the instability wrought by this war endangers both on a global scale.

Read the full statement of principle in FORTUNE