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10x Bolder: The New Leadership Playbook is a conversation-based podcast series exploring how leaders align values with influence. Whether creating opportunities for refugees, implementing “open hiring” practices or corralling heads of state toward greater climate ambition, these leaders’ stories offer honesty, inspiration and insights for current and emerging business leaders alike.

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Episode 2: Hamdi Ulukaya: We Need a New Leadership Playbook

October 5, 2021 | Season 1 | 01:02:25

Leave it to a food maker to change the culture of corporate America. Hamdi Ulukaya’s story reads like a modern-day fairy tale: born and raised a shepherd boy in Turkey, he came to the United States with $3,000 in his pocket and became a billionaire businessman. His unwavering commitment to community has made Hamdi a revered voice of inclusion across the business landscape—a voice that is leading the way in calling for business reform at the highest levels. His bold leadership is the very inspiration for The B Team’s New Leadership Playbook.

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Growing up in the mountains of Turkey, Hamdi’s life wasn’t exactly bucolic, but there wasn’t much to be afraid of. Except for wolves. Luckily, in that society, if a wolf killed the entire flock, the other members of the community would each send one sheep to the affected family.

 

So when Hamdi learned of an unsuccessful dairy factory in upstate New York that was shutting down, he saw not just a business opportunity for himself, but a societal opportunity to save not just jobs, but the memories that make up a thriving community.

 

Today, that factory’s success has been the engine of a $2 billion company, Chobani, which means “shepherd” in Turkish, a nod to Hamdi’s roots. In this episode of 10x Bolder, you’ll hear about how he has paid homage to his roots by honoring his commitment to community. Hamdi has also founded a nonprofit called the Tent Partnership for Refugees, a network of more than 180 major companies committed to integrating refugees in their host communities.

 

MORE RESOURCES

TED Talk, “The Anti-CEO Playbook”

The Tent Partnership for Refugees

Vice documentary, “Moving Humanity Forward”

 

GUESTS

Hamdi Ulukaya

Episode 2: Hamdi Ulukaya: We Need a New Leadership Playbook

October 5, 2021 | Season 1 | 01:02:25

Leave it to a food maker to change the culture of corporate America. Hamdi Ulukaya’s story reads like a modern-day fairy tale: born and raised a shepherd boy in Turkey, he came to the United States with $3,000 in his pocket and became a billionaire businessman. His unwavering commitment to community has made Hamdi a revered voice of inclusion across the business landscape—a voice that is leading the way in calling for business reform at the highest levels. His bold leadership is the very inspiration for The B Team’s New Leadership Playbook.

Read More

Growing up in the mountains of Turkey, Hamdi’s life wasn’t exactly bucolic, but there wasn’t much to be afraid of. Except for wolves. Luckily, in that society, if a wolf killed the entire flock, the other members of the community would each send one sheep to the affected family.

 

So when Hamdi learned of an unsuccessful dairy factory in upstate New York that was shutting down, he saw not just a business opportunity for himself, but a societal opportunity to save not just jobs, but the memories that make up a thriving community.

 

Today, that factory’s success has been the engine of a $2 billion company, Chobani, which means “shepherd” in Turkish, a nod to Hamdi’s roots. In this episode of 10x Bolder, you’ll hear about how he has paid homage to his roots by honoring his commitment to community. Hamdi has also founded a nonprofit called the Tent Partnership for Refugees, a network of more than 180 major companies committed to integrating refugees in their host communities.

 

MORE RESOURCES

TED Talk, “The Anti-CEO Playbook”

The Tent Partnership for Refugees

Vice documentary, “Moving Humanity Forward”

 

GUESTS

Hamdi Ulukaya

Episode 1: Joseph Kenner: On Giving Jobs to Those Who Want Them—No Questions Asked

September 29, 2021 | Season 1 | 46:36

You may not be familiar with Greyston, but you’ve likely eaten their baked goods. (They’re the primary supplier of brownies to Ben & Jerry’s.) This social enterprise, the first certified benefit corporation in the state of New York, is transforming lives through its “open hiring” practice, providing opportunities to those previously considered unemployable. Greyston’s president and CEO Joseph Kenner is on a mission to unlock the power of human potential and believes that inclusive hiring is key to creating both a more level playing field for society and a better bottom line for the company.

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If you have a desire to work but you are homeless, you’re likely out of luck in most job markets. Similarly, if you have a criminal record, are a single mom with no childcare, or lack an education or the soft skills required to excel in a job interview, you also might be on the outside looking in at employment possibilities.

 

But open hiring—a practice championed by Yonkers, NY-based Greyston—is a policy that gives jobs to those who want jobs, no questions asked. And since there are 10 million jobs available in the United States and millions of people looking for work, it sounds like a win-win solution, right?

 

Joseph, who had a “circuitous” path to becoming Greyston’s president and CEO, believes it is. He calls open and inclusive hiring the next evolution of human resources. Under his leadership, Greyston is spearheading a movement to remove barriers to employment for the “unemployable” and offer those workers support in tackling life’s problems outside the workplace—helping them advance their careers at, and even beyond, Greyston.

 

While it is changing lives and the Yonkers community for the better, this radically different approach to workforce enrollment is not just a feel-good exercise. It has also helped the company’s output. Not only are 70 of Greyston’s 100 current employees open hires, it’s also enjoying record levels of production (up 17,000 pounds of brownies per day, from 33,000 pounds to 50,000).

 

“We want to be the noted champion of stakeholder capitalism and creating an inclusive economy,” Kenner tells us. “We want to [lead] a mind shift in terms of how we even look at employment—how we look at hiring.”

 

MORE RESOURCES

Conscious Capitalism, On Restoring Dignity to Work (VIDEO)

CNBC “Squawk Box” How the “Open Hiring” Business Model Could Help Develop Diverse Talent (VIDEO)

Wide Open Dreams Documentary about Greyston (VIDEO TRAILERS)

 

GUESTS

Joseph Kenner, CEO, Greyston, which includes Greyston Foundation and Greyston Bakery

Episode 1: Joseph Kenner: On Giving Jobs to Those Who Want Them—No Questions Asked

September 29, 2021 | Season 1 | 46:36

You may not be familiar with Greyston, but you’ve likely eaten their baked goods. (They’re the primary supplier of brownies to Ben & Jerry’s.) This social enterprise, the first certified benefit corporation in the state of New York, is transforming lives through its “open hiring” practice, providing opportunities to those previously considered unemployable. Greyston’s president and CEO Joseph Kenner is on a mission to unlock the power of human potential and believes that inclusive hiring is key to creating both a more level playing field for society and a better bottom line for the company.

Read More

If you have a desire to work but you are homeless, you’re likely out of luck in most job markets. Similarly, if you have a criminal record, are a single mom with no childcare, or lack an education or the soft skills required to excel in a job interview, you also might be on the outside looking in at employment possibilities.

 

But open hiring—a practice championed by Yonkers, NY-based Greyston—is a policy that gives jobs to those who want jobs, no questions asked. And since there are 10 million jobs available in the United States and millions of people looking for work, it sounds like a win-win solution, right?

 

Joseph, who had a “circuitous” path to becoming Greyston’s president and CEO, believes it is. He calls open and inclusive hiring the next evolution of human resources. Under his leadership, Greyston is spearheading a movement to remove barriers to employment for the “unemployable” and offer those workers support in tackling life’s problems outside the workplace—helping them advance their careers at, and even beyond, Greyston.

 

While it is changing lives and the Yonkers community for the better, this radically different approach to workforce enrollment is not just a feel-good exercise. It has also helped the company’s output. Not only are 70 of Greyston’s 100 current employees open hires, it’s also enjoying record levels of production (up 17,000 pounds of brownies per day, from 33,000 pounds to 50,000).

 

“We want to be the noted champion of stakeholder capitalism and creating an inclusive economy,” Kenner tells us. “We want to [lead] a mind shift in terms of how we even look at employment—how we look at hiring.”

 

MORE RESOURCES

Conscious Capitalism, On Restoring Dignity to Work (VIDEO)

CNBC “Squawk Box” How the “Open Hiring” Business Model Could Help Develop Diverse Talent (VIDEO)

Wide Open Dreams Documentary about Greyston (VIDEO TRAILERS)

 

GUESTS

Joseph Kenner, CEO, Greyston, which includes Greyston Foundation and Greyston Bakery

MEET THE B TEAM

Our aim is to help build an inclusive economy by 2030—one that safeguards our natural environment and ensures a sustainable, equitable and prosperous future for all.

The work isn’t easy, but inaction is no longer an option.

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